How I Generated a 5x ROI with Google Ads on a Small Budget
Project Overview
Business: Shabbir Shaik Films (Product Photography)
Campaign Type: Google Ads (Search)
Goal: Generate leads & sales
Budget: $100
Result: 1 lead → $500 revenue
My first Google Ads Campaign
Strategy Breakdown
Key Insight: Even with a small budget, the right strategy can drive high ROI.
1️⃣ Keyword Research & Targeting
Focused on high-intent search terms: “ecommerce product photography,” “product photographer near me”
Used Phrase & Exact Match to filter out irrelevant searches
Added Negative Keywords to avoid wasted spend
2️⃣ Ad Copy & Optimization
Created compelling ads: “100% Money Back Guarantee | Free Product Pickup in Toronto”
Used Ad Extensions (site links, callouts) for credibility
A/B tested different headlines & descriptions
3️⃣ Landing Page Optimization
Clear CTA: "Book a Free Consultation"
Showcased Work: High-quality portfolio images
Trust Signals: Testimonials & money-back guarantee
4️⃣ Budget & Bidding Strategy
Started with Maximize Clicks, later switched to Manual CPC
$16 per day for 8 days
Results
✅ Clicks: 30
✅ CTR: 7.85%
✅ CPC: $3.42
✅ Conversions: 1 paying customer
✅ ROI: 5x ($500 revenue from $100 ad spend)
Lessons Learned
✅ Targeting the right keywords ensures a high-quality audience
✅ Landing page experience plays a big role in conversions
✅ Continuous ad optimization improves performance
Final Thought: Even with a small budget, well-structured Google Ads campaigns can be highly profitable!
